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Our professionals frequently encounter thought-provoking, entertaining, and informative content related to economic development, business, and life. We’re delighted to share some of our favorites with you -- along with our own online thoughts, in which we provide insight into our team, methods, and life outside work.

Healthy Debate: Why We Should Welcome Dissenting Opinions 

By Colleen and Jim Walton, Brand Acceleration, Inc.     Throughout our careers, we’ve sat in on many meetings – board meetings, committee meetings, meetings about meetings.  Some of our favorite meetings are listening sessions.  As the name implies, these meetings are designed to be a place in which participants can openly share ideas and […]

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Why it Doesn’t Matter Whether a Message is Important to You 

By Scott Flood, Writer, Brand Acceleration, Inc.     One of the most common mistakes communities make when developing communications materials may surprise you. They completely lose sight of the people for whom the messages are actually intended. Okay, that may sound a little confusing. It may even have you shaking your head. But I’ve […]

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Video Marketing is Soaring While Drones Come Down to Earth 

By Jim Walton, CEO, Brand Acceleration, Inc. Nearly every day, I see another economic development video. Among all marketing tools, it is undoubtedly the fastest growing. This is true for all industries, not just economic development. More than 80% of marketers say that they will use video as part of their 2018 marketing effort. Why […]

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What You Can Learn from How NASA and SpaceX Market Rockets 

a.k.a. Colleen Exposes Her Nerdy Side and Tries to Make it Sound Professional By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc.   Back in February, I saw the SpaceX Falcon Heavy launch from Kennedy Space Center near Cape Canaveral, Florida.  I was four miles away from the launchpad, and it was one of the most […]

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Sharing Your Knowledge Freely Pays Dividends 

By Scott Flood Not so long ago, we thought of information as a prized possession that was to be guarded closely. Today, those who are willing to share their knowledge can gain a competitive advantage. As with so many things, the arrival of the Internet changed everything. Now, when we want to know about nearly […]

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