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Our professionals frequently encounter thought-provoking, entertaining, and informative content related to economic development, business, and life. We’re delighted to share some of our favorites with you -- along with our own online thoughts, in which we provide insight into our team, methods, and life outside work.

Handling Controversy in a Rapidly Evolving Social Culture 

a.k.a. How to Not Get Burned in the Dumpster Fire By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. In the wake of the West Virginia teacher strike, it’s hard not to wonder what impact it will have on economic development efforts across the state.  Regardless of where you come down on the issue, it sheds […]

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3 Ways to Use Social Media Automation 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. *Note:  For the sake of brevity, this article uses the word “post” to refer to anything you share on social media.  These rules are not specific to any one platform.    When I spoke at the Ohio Economic Development Association‘s Annual Summit in October, I talked about social […]

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A Farewell to the Mass Mailer 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. Dearly beloved, we gather here today to bid farewell to our treasured friend, the mass mailer.  For decades, she was our trusted method for promoting ourselves.  We spent hours leaning over our desks crafting her message and designing her layout.  We sent her off to be printed […]

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Workforce Attraction: What’s the Right Formula? 

By Jim Walton, CEO, Brand Acceleration, Inc. Without a doubt, workforce is the big topic for employers, economic developers, educators, and site consultants. Some areas are better off than others, but it’s a challenge that is only going to grow in the near future. In October 2017, about 2.7 percent of the Colorado population was […]

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My Favorite Business Book Isn’t What You’d Think 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. The only important thing in a book is the meaning that it has for you. – W. Somerset Maugham, Playwright and Author I’m addicted to buying books. At last count, I owned over two hundred. They’re on shelves in my living room, lined along the top of […]

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