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BRAND COACH BLOG

Our professionals frequently encounter thought-provoking, entertaining, and informative content related to economic development, business, and life. We’re delighted to share some of our favorites with you — along with our own online thoughts, in which we provide insight into our team, methods, and life outside work.

Today, It’s All About Workforce 

by Jim Walton, CEO, Brand Acceleration, Inc. The United States economy is a wondrous thing. After a prolonged economic drought, it has significantly improved in recent months. In my opinion, the come-back is entirely because of the dogged tenacity of American companies.  The stock market is up, consumer confidence is the highest it has been […]

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The Changing Definition of Quality of Life 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. With unemployment rates being so low, employers and economic developers across the country are realizing there just aren’t enough workers to go around. In our office, we have more and more clients asking us to assist with workforce attraction programs as opposed to business attraction programs.  With […]

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Community Branding is Economic Development 

By Jim Walton, CEO, Brand Acceleration, Inc. More often than ever, we are called upon to develop a community brand. In many cases, the request is simply for a new logo. The most common desire is that the community be known. “Our town is the ‘best kept secret’” is a line we often hear. “Nobody knows us” […]

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I Want to be a Site Selector…but I Won’t 

By Jim Walton, CEO, Brand Acceleration, Inc. Anyone in the economic development industry knows that site location consultants are the royalty of the industry. They typically control, or at least influence, the largest jobs projects. Economic development organizations (EDOs) court them every day. Admittedly, I’m a bit envious. Communities fly them in, take them fishing, hunting, to […]

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Learning Lessons All Over Again 

By Scott Flood There’s a tendency among people in business — particularly younger people — to assume that lessons learned in the past have little value when applied to today. That’s especially true when it comes to marketing. Yes, channels such as email marketing and social media have been developed relatively recently. But the basic […]

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