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Our professionals frequently encounter thought-provoking, entertaining, and informative content related to economic development, business, and life. We’re delighted to share some of our favorites with you -- along with our own online thoughts, in which we provide insight into our team, methods, and life outside work.

8 Ways to Select and Get the Most from Your Marketing Firm 

By Jim Walton, CEO, Brand Acceleration, Inc. After working in the advertising and marketing industry for several decades, I can tell you that there remains a lot of confusion about what a marketing firm or ad agency does. For many, the notion is that such firms are made up of purple-haired, bearded designer types with […]

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What’s the Secret to Regional Economic Development Success? 

By Jim Walton, CEO, Brand Acceleration, Inc. Regionalism in economic development is not exactly a new thing. It’s been around awhile. Today, though, it is possibly more important than ever. With unemployment rates at the lowest in sixteen years, some communities and counties don’t have the available workforce to sustain a major project or expansion. […]

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An Often-Overlooked Workforce Strategy 

By Jim Walton, CEO, Brand Acceleration, Inc. Just the other day, I was part of a group discussion about workforce development and attraction. The community I was visiting is a great example of one having a straight-line path from K12 schools, to post-secondary education, to the workplace. It was a beautiful thing to witness. Programs […]

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New Collar Jobs Changing Education 

By Jim Walton, CEO, Brand Acceleration, Inc. Over the past couple of years, we’ve received many calls from communities needing help with marketing programs aimed at attracting workers and residents. With unemployment rates in the two percent range in many areas, economic development professionals are realizing that traditional workforce development efforts are often just too […]

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Should you repeat repetition repeatedly? 

by Scott Flood, Brand Acceleration Writer Many people have an aversion to repetition in marketing communications. At times, repeating yourself isn’t a good thing, such as when you’re writing a blog post or an ad and you need to make a quick impact. Or when you’re writing something like an ad or a blog post. […]

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