My Favorite Business Book Isn’t What You’d Think 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. The only important thing in a book is the meaning that it has for you. – W. Somerset Maugham, Playwright and Author I’m addicted to buying books. At last count, I owned over two hundred. They’re on shelves in my living room, lined along the top of […]

The Changing Definition of Quality of Life 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. With unemployment rates being so low, employers and economic developers across the country are realizing there just aren’t enough workers to go around. In our office, we have more and more clients asking us to assist with workforce attraction programs as opposed to business attraction programs.  With […]

3 Ways You May Be Scaring Away Millennials by Guest Author Colleen Walton 

Colleen Walton I recently saw a LinkedIn article titled “Don’t Leave Millennials Voicemails.” During a conference, I heard a speaker say, “Millennials don’t like to drive.” These sweeping generalizations are sending some communities into a tizzy over how to appeal to this mysterious generation. “Millennial” is a buzzword used to describe anyone born between 1982 […]

QOL: Not as Important as You Think? by Guest Author Colleen Walton 

Colleen Walton In January, I attended the Indiana Economic Development Course at Ball State University. The week-long intensive program presented thought-provoking information and fueled vibrant discussions. It was during a late-morning presentation that I said something so simple and yet, it turns out, quite controversial. At first, people either argued with me or completely wrote […]

Technology is Ruining the English Language by Guest Author Colleen Walton 

Colleen Walton Have you ever experienced secondhand embarrassment? It’s that feeling you get when you witness someone doing something embarrassing and you sit there cringing, waiting for it to stop. That’s how I feel when I come across grammatical errors on a company’s web site or hear a presenter use a word that isn’t really […]

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