What You Can Learn from How NASA and SpaceX Market Rockets 

a.k.a. Colleen Exposes Her Nerdy Side and Tries to Make it Sound Professional By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc.   Back in February, I saw the SpaceX Falcon Heavy launch from Kennedy Space Center near Cape Canaveral, Florida.  I was four miles away from the launchpad, and it was one of the most […]

Travel Blog: Jim and Colleen Attend SEDC’s Meet the Consultants Conference 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. and Jim Walton, CEO, Brand Acceleration, Inc.  Colleen and Jim were in Dallas April 18-21 for the Southern Economic Development Council‘s Meet the Consultants event — a day-and-a-half conference that brings together economic development professionals and regional site selectors to discuss trends in the industry. Here, they […]

Handling Controversy in a Rapidly Evolving Social Culture 

a.k.a. How to Not Get Burned in the Dumpster Fire By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. In the wake of the West Virginia teacher strike, it’s hard not to wonder what impact it will have on economic development efforts across the state.  Regardless of where you come down on the issue, it sheds […]

3 Ways to Use Social Media Automation 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. *Note:  For the sake of brevity, this article uses the word “post” to refer to anything you share on social media.  These rules are not specific to any one platform.    When I spoke at the Ohio Economic Development Association‘s Annual Summit in October, I talked about social […]

A Farewell to the Mass Mailer 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. Dearly beloved, we gather here today to bid farewell to our treasured friend, the mass mailer.  For decades, she was our trusted method for promoting ourselves.  We spent hours leaning over our desks crafting her message and designing her layout.  We sent her off to be printed […]

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