Video Marketing is Soaring While Drones Come Down to Earth 

By Jim Walton, CEO, Brand Acceleration, Inc. Nearly every day, I see another economic development video. Among all marketing tools, it is undoubtedly the fastest growing. This is true for all industries, not just economic development. More than 80% of marketers say that they will use video as part of their 2018 marketing effort. Why […]

Why Workforce Attraction Efforts Fail 

By Jim Walton, CEO, Brand Acceleration, Inc. With unemployment rates in the two or three percent range in many areas, economic developers are often turning their attention to workforce development and attraction. It’s a challenging situation, causing a career shift for economic developers who have had to learn to be people recruiters. Of course, this […]

Travel Blog: Jim and Colleen Attend SEDC’s Meet the Consultants Conference 

By Colleen Walton, Marketing Strategist, Brand Acceleration, Inc. and Jim Walton, CEO, Brand Acceleration, Inc.  Colleen and Jim were in Dallas April 18-21 for the Southern Economic Development Council‘s Meet the Consultants event — a day-and-a-half conference that brings together economic development professionals and regional site selectors to discuss trends in the industry. Here, they […]

Workforce Attraction: What’s the Right Formula? 

By Jim Walton, CEO, Brand Acceleration, Inc. Without a doubt, workforce is the big topic for employers, economic developers, educators, and site consultants. Some areas are better off than others, but it’s a challenge that is only going to grow in the near future. In October 2017, about 2.7 percent of the Colorado population was […]

What’s Your Leadership Style? 

By Jim Walton, CEO, Brand Acceleration, Inc. Over the decades, I’ve had the privilege of working with leaders of all types. I use the term “leader” loosely because, through watching others, I’ve formed a clear opinion of just what I believe makes a good leader. One of my earliest experiences was when I worked as […]