As a marketing strategist for Brand Acceleration, Colleen oversees brand identification and marketing program implementation for communities, counties, and regions in a 17-state territory. She frequently writes for the Brand Report which provides in-depth insight into site selection trends and a fresh perspective on economic development marketing. She also travels the country to speak about creative marketing, social media, and public relations.

She’s a regular attendee at state and regional economic development conferences and an active member of the Southern Economic Development Council, and the North Carolina Economic Development Association. Colleen is a graduate of the Basic Economic Development Course at her alma mater, Ball State University. She lives in Orlando, Florida.

Colleen delivers presentations on a variety of topics, including her most popular:

How I Learned to Stop Worrying and Love Social Media

In this constantly updated presentation, Brand Coach Colleen Walton explores the most effective ways to incorporate social media into economic development marketing plans. She offers practical, actionable advice for curating quality content, identifying a social media voice, developing a social media calendar, and more. Professionals will come away with sound strategies for making social media more effective while keeping the process manageable.

Attendees will get answers to these questions:

  • How can social media support our marketing efforts?
  • Which social media platforms are effective, and which are a waste of time?
  • How can our small staff find time to generate useful content?
  • What social media mistakes do economic development professionals make?
Handling Controversy in a Rapidly Evolving Social Culture: How to Not Get Burned in the Dumpster Fire

Whether it’s controversial legislation, the handling (or mishandling) of a natural disaster, or a rabble-rousing politician, economic developers are often saddled with problems they don’t create. In some cases, these problems can greatly impact their ability to attract jobs projects to the state. We’ll never be free of controversies, so economic developers and their stakeholders need a plan for how to face them when they come.

In her latest presentation, Brand Coach Colleen Walton lays out the various ways to respond when controversy strikes. She explains the pros and cons of each method and gives economic developers the tools to create their own action plans.

Attendees will get answers to these questions:

  • How do we prepare for a controversy we don’t see coming?
  • How do we know which strategy is best for us?
  • How do we get everyone on board with our message?
Doing a Lot with a Little: How to Best Spend Your Marketing Dollars

Marketing resources – especially in a cash-strapped economic development department – can be hard to come by. While many people would love a top-to-bottom marketing overhaul, it’s not always a feasible option. So, when you have to choose which marketing elements to pursue, how do you decide? In this presentation, Brand Coach Colleen Walton pulls from her experience and lists her top five marketing musts. She explains the value of each marketing piece and demonstrates how it can fit into an overall marketing plan. Note: This hour-long presentation can be modified to a thirty-minute short program in which Colleen will present her top three marketing musts.

Attendees will get answers to these questions:

  • How do we decide where to start?
  • How can we fit existing pieces into our new marketing plan?
  • Which pieces are effective, and which are a waste of time?
Crystal-Morphis
Crystal Morphis, CEcD
Creative Economic Development Consulting
Founder and CEO

Colleen Walton did a great job presenting at the Women’s Economic Development Network forum, Learn and Lead 2017. She offered practical social media and marketing advice – things you could take back to the office and do. The audience was engaged and connected to what she was saying. I believe Colleen’s expertise would fit well into a wide range of conference programs, especially programs on marketing, new technologies, and communications strategies.

Paul Brehm_testimonial
Paul Brehm
Ohio Economic Development Association
Past President

Colleen Walton from Brand Acceleration, Inc. is a dynamic speaker who will add value to your event. Her presentation to our statewide conference on the value of social media in economic development was both entertaining and interesting. She demonstrated a clear understanding of our industry, showing how you can use social media to better promote your community, attract business investment, and even improve your workforce. Outstanding advice from a true professional who understands the challenges that face economic development professionals today.

What’s Prompting HQ Relocations?

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