With more than three decades of experience, Jim Walton is widely regarded as one of the nation’s leading experts in economic development marketing. A powerful ally for economic development professionals, Brand Coach Jim is regularly invited to share his knowledge about community branding and location marketing at conferences and meetings. Audiences appreciate the practical, actionable advice he delivers.

Active in many state, regional, and national economic development organizations, Jim is a graduate of the Basic Economic Development Course at Ball State University. He is currently teaching the marketing sessions for the Indiana Basic Economic Development Course and the Ohio Basic Economic Development Course.

Jim delivers presentations on a variety of topics, including these popular choices:

Advanced Location Marketing for Economic Development

What’s the difference between your community and others? What do they have that you don’t have? Why do they get a closer look while you’re virtually ignored?

In an upbeat, empowering presentation, Brand Coach Jim Walton reveals the answers to these and many other nagging questions. He helps communities identify their unique brand, capture it in powerful messaging, and communicate it consistently and effectively.

Jim provides a practical explanation of what branding really is and then outlines a series of powerful methods that help communities appreciate their unique place in the mind of consumers, site selectors, retailers, real estate professionals, and prospective workers.

Attendees will get answers to these questions:

  • What is a brand?
  • What is your community brand?
  • What is your community brand message?
  • How can you effectively tell your story?
Mastering Your Community Pitch

Economic developers often find themselves in unanticipated face-to-face situations with just minutes to introduce themselves and tell their community story to corporate executives, site consultants, real estate professionals, or developers who have the power to influence investment and jobs projects that could dramatically impact a community.

In this power-packed presentation, Brand Coach Jim Walton addresses the needs and expectations of each audience, explaining what they want to hear and how your competitors often waste their time and spoil valuable opportunities.

Attendees will get answers to these questions:

  • What is the first thing they want to hear from you?
  • When at an event, which people should you approach?
  • How do you create an effective thirty-second pitch?
  • What do they NOT want to hear from you?
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Charleton L. “Chuck” Whipple, SCCED
Midlands Technical College
Executive Director Enterprise Campus Authority and Economic Development

In my tenure as an Economic Development professional I’ve heard countless speeches on countless topics; some have stuck with me and Jim’s happens to be one of them. I was fortunate enough to hear Jim speak a few months ago at the SCEDA Advanced Symposium in Seneca, SC. Jim spoke about advanced location marketing and mastering community pitch. He was extremely engaging and enlightening. He was passionate about the subject matter, which could certainly be felt by his audience. I would highly recommend Jim as a keynote speaker if you’re looking for valuable information shared in a motivational way.

Stephen Eastridge_testimonial
Stephen Eastridge
Jasper County Economic Development Organization
Executive Director

I had the pleasure of hearing Jim speak during the Indiana Basic Economic Development Course. The information he provided was not only helpful and insightful, but extremely powerful in that it helped me understand the way a site selector thinks and operates. Jim and Brand Acceleration are focused on economic development branding and marketing. His knowledge and expertise of these two crucial pieces of the economic development puzzle were extremely obvious during his presentation. I would recommend to anyone who ever has a chance to hear Jim speak to do so, he is true master of his craft.

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