Attracting retail businesses to a market involves a substantially different approach from the methods used to draw most new employers. That’s because retailers want to be certain that the market has the potential to generate sufficient sales.

The Brand Acceleration team understands the differences involved with retail attraction and has successful experience in tailoring marketing efforts to focus on the retail sector’s special needs. We regard retail attraction as a vital component of workforce attraction programs, because the two strongly influence each other.

Below is an example of a retail attraction video we produced.

A fascinating video about Sam Walton (no relation), who was initially told that his idea for streamlining production, which would lead to lower prices for consumers was impossible.

#econdev #marketing #retail #capitalism #walmart

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