Anyone can create an ordinary website, but to be effective, economic development websites must be extraordinary. There’s truly a science in creating a powerful website for economic development purposes.
An effective site will simultaneously appeal to and educate your audience through the optimal combination of crystal-clear messaging, dynamic data, and captivating design. Our team of professionals will develop a site that is masterfully written and beautifully designed based on your brand strategy, accented with attractive maps and pertinent economic data, and then optimized to ensure that search engines rank it highly.
Your website will become one of your primary tools, as well as an invaluable research resource to site consultants, economic development professionals, and prospective workers and residents as they research your community.
Here’s what our thinking has created for other organizations.
The Hendricks County Economic Development Partnership has worked with Brand Acceleration on several projects, one specifically was our Hendricks is Hiring effort. This initial effort involved varying levels of marketing for open jobs in Hendricks County. Brand Acceleration was a key player in revamping our HendricksJobs.com website. They were able to take our vision of something more modern and reflective of our community and turn it into a great tool for our employers to use. With a straight-forward format that makes it easy for users to post, we are regularly approving open positions of all kinds to this site. The Brand Acceleration team is friendly, professional, and always timely with our projects. They continue to be a great group to work with.
Brand Acceleration’s team overperformed in every phase of our project. Their level of staff engagement with our website was like having another team member in the office working with us. They didn’t just collect datapoints on our location. They got to know us and our community. They were able to combine a complex mix of information on incumbent industries, infrastructure, and sites and buildings into a world-class website that tells just who we are.
Jim and the entire team at Brand Acceleration were an absolute pleasure to work with. In developing our new economic development website, Jim spent several days in Cedar Falls getting to know our community and meeting with area businesses and educators. He then used that valuable information to create a website and message that was specifically designed for our target markets. Working with Jim and his team was easy, as they were very attentive to any questions, comments or suggestions that we had throughout the design process. I would highly recommend Brand Acceleration for all of your economic development needs!
Colleen and her Brand Acceleration team did a great job on our website. They worked with us to determine what we needed and delivered a great product. I believe they are the best when it comes to products for economic development agencies.