Lots of people talk about branding, but few understand what it means in an economic development context. In simple terms, your brand is your promise. It encapsulates everything you do, everything you are, and everything stakeholders think about you.
Your brand already exists in the minds of relevant audiences, but is their perception correct and positive? While it isn’t always easy to define a brand profile, we’re experts at discovering and pinpointing your community, county, or region’s appeal and advantages.
We conduct exhaustive research that encompasses all of your key stakeholders to identify how they view your community and what they wish it could be. Then we take what we’ve learned to create a detailed, practical strategy that defines your brand and explains how to integrate it successfully into all of your marketing efforts.
The Lake City- Columbia County Chamber of Commerce had the pleasure of working with Brand Acceleration to conduct a Branding Profile. From start to finish the process was made very easy for me and my team to set up and we received the results very quickly. Most importantly, Jim and Colleen made the participants of the focus groups feel comfortable and able to express their opinions openly about how we can best market our community
We used Brand Acceleration for an intensive look at how to position our Joplin Region. Our region comprises seven counties in three states, with communities ranging from the city of Joplin to county seats. Brand Acceleration did an excellent job conducting roundtable discussions with stakeholders in every county as well as one-on-one meetings with key company, government and education leadership throughout the region. The final product in graphics, talking points and tag line is exceptional.