Creating an effective brand strategy isn’t a matter of design or imagination. It’s a highly developed science that’s built upon proven principles. That’s exactly how our professionals approach the branding of neighborhoods, districts, communities, business parks, and larger areas.
Our place branding process begins with exhaustive research that encompasses all of your key stakeholders to determine how they think about the place in question — its advantages, its challenges, and everything in between. Then we consider your short- and long-term goals, as well as what your key audiences want and need from a place.
Finally, we develop an enduring brand identity and message strategy and show you how to weave them into all of your marketing efforts.
Here are examples of brands we developed and incorporated into marketing materials.
The Salina Community Economic Development Organization was a new start up EDO when we hired Brand Acceleration to develop our logo. After much discussion, the Brand Acceleration staff provided several excellent options and our final version was approved. The Brand Acceleration team provided excellent service and was quite responsive to our desires to bring a new image to the Salina community. The Brand Acceleration team is great to work with.
Brand Acceleration did a complete rebranding campaign for our regional economic development organization. I was most pleased with their work. The colors they used and the logo they came up with were spectacular. The website that they created for us jumps off the page. The Brand Acceleration team members were also great people to work with and were very responsive to our needs. I would recommend them to anyone who needs branding or rebranding done.